Packaging
This project was about how to cover a product, how important is the experience of the unboxing, and how changes the perception of the product.
In this case we had to choos a pair of shoes and starting from extract their personality to reflect it in the packaging.
I focused my attention into the idea of a point in between two different worlds: the mountain and the city, and how my boots was the mixture between them, the shape and strength of the hiking boots, and the stetic and confort of the normal shoes.
So for the packaging, I create a box with two triangular shape parts, in each one of them, the boots would fit, ann opposing one to the other. The graphic design was the city and the mountain oposed one versus the other, with the brand of the boots in the centre, supporting the main idea of the mixture.